Balanced Daily Wellness (“BDW”; “we”; “us”; or “our”) operates the website [www.balanceddailywellness.com]

(the “Site”). This Privacy Policy explains what personal information we collect, how we use and share it,

and the choices and rights available to you. By using the Site, you agree to the collection and use of

information as described here.

Information We Collect

We collect the following categories of information:

● Contact and account information: name, email address, mailing address, phone number, and

account login credentials.

● Order information: products purchased, order history, payment card details (processed by our

payment processor — we do not store full card numbers), and billing/shipping addresses.

● Skin quiz and preference data: responses to our skincare quiz (skin type, concerns, routine

preferences), used to personalize product recommendations.

● Communications: messages you send us, including through our on-site chat assistant (“Dewy”),

email, or customer service inquiries.

● Device and usage information: IP address, browser type, pages viewed, referring URLs, and

approximate location, collected automatically through cookies and similar technologies.

● Marketing preferences: your subscription status and engagement with emails, SMS, and social

media content.

How We Use Your Information

We use the information we collect to:

● Process, fulfill, and ship your orders, including through our self-fulfillment operations in

Connecticut and third-party dropship suppliers.

● Communicate with you about orders, account activity, and customer service requests.

● Personalize product recommendations, including through the skin quiz and Dewy assistant.

● Send marketing communications where you have opted in, and allow you to opt out at any time.

● Improve the Site, our product offerings, and our marketing through analytics.

● Detect and prevent fraud, and comply with legal obligations.

Cookies and Tracking Technologies

We use cookies, pixels, and similar technologies to operate the Site, remember your cart and

preferences, and measure the performance of our marketing (including through platforms such as

Meta/Facebook and email/SMS tools). You can control cookies through your browser settings. Where

required, we will honor recognized universal opt-out signals (such as Global Privacy Control) for

browsers used by Connecticut residents.

How We Share Information

We share personal information only as needed to operate our business, including with:

● Our e-commerce platform provider (Shopify) and payment processors, who process transactions

on our behalf.

● Fulfillment and shipping partners, including our carrier(s) for self-fulfilled Connecticut inventory

and dropship suppliers (such as CJ Dropshipping, Origin Drop, and Doba) who fulfill certain

orders directly.

● Marketing, analytics, and customer engagement tools we use to operate email/SMS campaigns

and measure Site performance.

● Professional advisors and, where required, law enforcement or regulators, to comply with legal

obligations.

We do not sell your personal information for money. If, in the future, any data sharing arrangement

would legally qualify as a “sale” or as “targeted advertising”; under Connecticut or other state law, we

will disclose that practice here and provide an opt-out mechanism.

Your Privacy Rights (Connecticut and Other States)

Connecticut residents have rights under the Connecticut Data Privacy Act (CTDPA), which was

significantly expanded effective July 1, 2026. Depending on our size and data practices at a given time,

you may have the right to:

● Confirm whether we are processing your personal data, and access that data.

● Correct inaccuracies in your personal data.

● Delete personal data we hold about you.

● Obtain a portable copy of your data.

● Opt out of targeted advertising, the sale of personal data, or profiling used for decisions with

legal or similarly significant effects.

● Appeal a decision if we decline to act on your request.

To exercise these rights, contact us using the information in Section 1.8. We will respond within the

timeframe required by law. We will not discriminate against you for exercising these rights. Residents of

other states with comparable privacy laws (for example California) may have similar rights, which we will

honor as applicable to our business.

Children’s Privacy

The Site is not directed to children under 13, and we do not knowingly collect personal information from

children under 13. If we learn we have collected such information, we will delete it.

Data Security and Retention

We use commercially reasonable administrative, technical, and physical safeguards to protect your

information. We retain personal information only as long as reasonably necessary for the purposes

described in this policy, or as required by law (including Connecticut tax and business recordkeeping

requirements).

Contact Us / Changes to This Policy

We may update this Privacy Policy from time to time; the “Last updated”; date above reflects the most

recent revision. For questions or to exercise your privacy rights, contact us at: balanceddailywellness@gmail.com, Balanced Daily Wellness, LLC, Connecticut.